Upon refining my logo depicting the smiles, I took into account the versatility of it, as I found an article giving helpful tips on obtaining such versatility.

This led to me taking into account such things as scaling, simplicity, gradients and colours. The article allowed me to reflect upon my own logo and assured I was taking these crucial factors into account.

I realised when my logo was scaled down it was fairly unrecognisable, which is an issue as it needs to be instantly recognisable. With this logo the two points are much too thin to be seen at a small scale. To resolve this I would have to increase the line thickness and perhaps remove the text all together.

I have kept my logo designs fairly clean and simple for the most part, but I need to keep in mind the scalability when moving forward, and try not add any unneeded text such as the established date.

Versatility of a logo design must be ensured so that it appears as an impressive design in all conditions. It should be scalable, meaning that it must keep its proportion of elements in big and small sizes. Such a logo must also look equally good on black and white surfaces such as newspapers and in colors as well.

Tips On How To Ensure Versatility Of Your Logo Design, Henna Ray, Design Hill, 2018

Reference:

https://www.designhill.com/design-blog/tips-on-how-to-ensure-versatility-of-your-logo-design/