Feedback on my development work presented in the form of my Pecha Kucha presentation helped direct me in a new direction regarding the branding.

The feedback helped me realise my logo could have a strong link with the imagery I choose to use and how they can link. The idea was to have the two O’s in Boro representative of smiles. This could be mirrored with imagery of people smiling, creating a strong relationship with the logo.

I have been developing the logo idea since and experimented with posters and relevant imagery.

I think this is a good concept as there’s an emotional reaction within the logo which helps establish the brands aims of being friendly, warm and welcoming.

I have sketched a number of thumbnails for poster designs and how I’d like them to look. Sketching the layout of posters first helps me move and change the layout easily. I much prefer this approach to on the computer which is similar to my logo design process.

I am now focusing on refining this idea and hopefully completing it to a good standard.