I am continuing to develop the logo and overall feel of the brand, producing imagery and examples of how the brand works visually.

However, I have found that cycles of iteration works well within my design process. It seems as the more time I have away from a creation, I can then easily see it objectively and I’m able to see if it meets the requirements I have set.

This then means I can tweak and iterate upon it like I wasn’t able to see before. It seems as if there’s always something to be improved. I have adopted a cycle like approach with how I design throughout the project. By this I mean I finish a certain idea or concept, only to then come back and view it as an onlooker and not as the creator. This way of working has helped me develop my ideas to their upmost potential before moving onto another one.

I will continue using this method, as it is incredibly benificial.