Here is a simple step by step guide to place branding, which clearly and coherently shows the process of how a project could potentially be approached. I find this incredibly helpful as place branding has many facets and areas to it, and it’s very easy to overlook them.

What struck me was the amount of planning that is required beforehand, such as having a clear vision and mission, along with a brand objective. I feel this level of detail isn’t apparent in the branding of products or even companies, and makes me think place branding is far more complex in that sense.

I can use this simple guide to help me throughout my project, and keep these key steps in mind as areas of research.